Pay Per Click (PPC) Management

Your Partner for Profitable Pay Per Click Management

Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

By 2010, online marketers will spend $12 billion dollars on PPC advertising (Jupiter Research). The research indicates that PPC programs are only going to get more competitive and more expensive. Therefore, no matter how overwhelming and complex the process, it's critical to have an effective pay per click management strategy in place.

Proven Strategies with DBD Results

All the automation in the world is useless to you without a pay per click advertising strategy that is based on "service" — on knowledge, expertise and advice that comes from successfully managing PPC campaigns for many other marketers over a long period of time. DBD Results has an entire paid search marketing team that's dedicated solely to managing your pay per click advertising campaign both proactively and reactively.

Our Solution to your Pay Per Click Programs

Our solution to your PPC success is a highly sophisticated "in-house" search solution, developed with cutting-edge PPC management software to manage all of your current search engine marketing initiatives.

Our team manages the entire process for you, replacing guesswork with our time–proven methodology. We work with you to select an initial set of keywords to target with your pay per click campaign, and then research additional keywords, across your target audience's entire research/buying cycle, to test for effectiveness in meeting your marketing goals. And we coordinate the prudent use of pay per click advertising in concert with natural search engine optimization — advising on when to use one technique, when the other, and when both.

And we're available nearly 24/7/365. So if an issue, or an opportunity, arises after hours, on the weekend, or on a holiday, a team member can make changes to your campaign — or even launch a new campaign if needed.

This level of hands–on bid management is critical to the success of your pay per click program. And as search trends change, language usage develops and your services/products evolve, DBD Results continually recommends adjustments to your PPC strategy to keep you in front of your competition.

With you, we manage your Google, Yahoo and MSN accounts in one place, and ALL changes can be pushed out (called "Push Technology") to each search engine on demand. Advertiser's opting to use our system will NEVER have to log in to separate search engines again!

Following implementation of our PPC Management Technology, clients can expect an immediate increase in Cost-Per-Acquisition ("CPA") targeted sales volume. We will ensure that spend is regulated to high performing keywords or keyword groups, and that an advertiser's global search initiatives are functioning at the highest levels possible throughout the day.

Simply put, our PPC Management Technology will help your company squeeze every last dollar out of your current search marketing efforts.

Our system provides advertisers with 24/7 rule or portfolio based bid automation. No longer will you need to log-in to your accounts multiple times per day to check bids. With our solution you simply specify your return-on-investment (ROI) goals and our technology will do the rest, 24-hours per day, 7-days per week.

Customizable, Aggregated Reporting Technology

Our Push Technology allows you to manage all aspects of your search campaigns from one, unique interface. No more logging into multiple accounts, no more needing to memorize multiple passwords and log-in information..with our PPC Management program you'll be able to generate keywords, create compelling ad text, set bid rules and ROI goals, and PUSH that information out to the major search-engines.

Click-Fraud Monitoring on a Twenty-Four Hour Basis

Our solution provides 24/7 Click Fraud reporting. Never again will you be unprepared when you discover abnormal click activity and Google, Yahoo, or MSN requests documentation. With our solution featuring Click Fraud Technology you'll be able to automatically identify and systematically document click fraud.

Key Features of Our PPC Management Service

1. Multi Rule Enabled ROI Based Bidding Automation (24/7)

2. Push Technology Campaign Management that will synergize search efforts on Google, Yahoo and MSN
3. The most accurate tracking technology available in the search marketplace
4. The most robust multi-engine reporting available in the search marketplace
5. Nearly full proof click fraud monitoring capabilities on a 24/7 basis